Exploring the Phrasal Verb 'Set On': Usage Across Various Contexts

The English language is rich with phrasal verbs that can convey a multitude of meanings depending on their use. The phrase 'set on' is one such versatile phrasal verb that can be applied across various domains, from business to psychology. In this article, we'll delve into the different contexts where 'set on' can be used and provide illustrative examples to enhance your understanding and application of this phrase in everyday language.


In a business setting, 'set on' can imply determination to pursue a particular strategy or goal.

"After analyzing the market trends, the board was set on expanding the company's digital presence to compete with industry leaders."


In marketing, 'set on' might refer to a firm decision made regarding a campaign or target audience.

"The marketing team was set on targeting millennials through a series of interactive social media campaigns designed to boost engagement."


When discussing inspiration, 'set on' may describe an unwavering resolve to achieve one's aspirations.

"Despite numerous obstacles, she was set on turning her small blog into a national magazine."


Leaders often need to be 'set on' certain principles or objectives to guide their team effectively.

"The new CEO was set on fostering a culture of innovation and inclusivity within the organization."

New York

Even when referring to a place like New York, 'set on' can describe the city’s or its inhabitants' determined nature.

"New Yorkers seem set on rebuilding and revitalizing the city, no matter what challenges come their way."


In discussions of productivity, 'set on' can reflect the focus required to complete tasks efficiently.

"He was set on finishing the project report before the deadline, working tirelessly to ensure its completion."


In psychology, 'set on' might be used to describe a person's fixed attitude or behavior.

"The patient was set on their perspective, making it a challenge for the therapist to introduce new coping strategies."


Regarding finance, 'set on' can express a commitment to certain investment strategies or financial plans.

"Investors were set on blue-chip stocks, believing they offered a stable return in a volatile market."

Personal Development

In the realm of personal development, 'set on' often relates to the pursuit of self-improvement goals.

"She was set on mastering a new language this year, dedicating an hour daily to practice and study."


Finally, within one's career, 'set on' embodies the determination to reach professional milestones or transitions.

"After years of experience, he was set on starting his own consultancy firm, convinced that he had the necessary expertise and network to succeed."

In summation, 'set on' can be a powerful verb to communicate resolve and determination across various contexts. Whether discussing the steadfast focus required in leadership, the unwavering strategies of business and marketing, or the personal tenacity of individuals aiming for productivity, personal development, or career advancement, this phrasal verb succinctly embodies the spirit of commitment. The versatility of 'set on' demonstrates how nuanced English can be and reinforces the importance of context in grasping the full implication of phrasal verbs.