Positioning Secrets of Successful Brands: Analyzing Myprotein's strategies ~ English Worksheet

Enzo, a businessman, is struggling to determine the positioning of his company in the market. His butler, full of insight, suggests looking at how customers perceive and connect with the brand. They discuss the example of Myprotein, which found success by addressing a gap in the market and continually refining their strategy. Enzo realizes that he needs to think beyond just his products and services and consider the value and sentiment he wants to create in his customers' minds.

Level: Difficult Length: Medium

Sources I disrupted the market with Myprotein: https://twitter.com/olivercookson/status/1714363158909894848

Worksheet pages: 27 Worksheet format: pdf

Worksheet Content: ✔️ Summary with Key Takeaways ✔️ Key Vocabulary ✔️ Comprehension Questions ✔️ True or False Statements ✔️ Connect Vocabulary to Definition ✔️ Vocabulary Fill in the Blanks ✔️ Phrasal Verbs Lesson ✔️ Phrasal Verbs Fill in the Blanks Exercises ✔️ Idioms and Phrases ✔️ Glossary ✔️ Answer Key

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